Foot-traffic measurement for live-event activations.
Like a security-camera box — except it can't record, and it only outputs numbers.
Deployed and operated by us — you get the numbers, we handle the rest.
The measurement wound
Experiential is the first line item marketing has to defend.
Event budgets are growing — but at budget season, experiential is still the line item someone asks to justify first. For years the industry has measured its own experiences in smiles instead of numbers: recap decks full of photos and vibes, short on anything a CFO can hold onto.
RFID check-ins, promo codes, and surveys count who showed up. Nobody measures who walked by. And interaction rate — the share of foot traffic that actually engaged, the number agencies and brands actually want — can't be computed without a defensible pass-by count. Without it, "good" has nothing to be good compared to.
How it works
One camera pod per zone. Numbers, not footage.
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A camera pod per zone
One pod covers each zone of the activation — the approach, the threshold, the engagement area — installed and live before doors open, no wiring closet required.
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Anonymous funnel metrics, computed on the edge
Pass-bys, entries, capture rate, dwell, and peak windows — computed on the pod itself. Video never leaves it.
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Daily report + live dashboard
The numbers your recap deck needs, every day of the activation — not a guess reconstructed after it's over.
Run by us, not by you.
Every deployment is set up, calibrated, and monitored on-site by RoamMotion. No hardware shipped to you, no software for your team to learn, nothing for event staff to babysit. We arrive before doors, measure while you run your activation, and deliver the numbers.
Privacy is the moat
Anonymous by design.
This isn't a policy on a page somewhere. It's the architecture.
- No video is ever recorded, stored, or transmitted — not even for a moment.
- Every frame is processed at the edge, on the pod, at the activation — nothing streams back to a server.
- No facial recognition, ever.
- No demographic or biometric inference — not age, not gender, not identity. Ever.
- Every output is an aggregate count. Nothing you'll ever see traces back to a person.
Built for the field
Wherever the activation travels.
Brand activations
Live brand moments and pop-up experiences that need to prove impact, not just impressions.
Sampling programs
Beverage, spirits, and CPG sampling on the ground — know who's actually engaging, not just how much product moved.
Mobile tours
Same rig, every city. Calibrate once, deploy everywhere, and compare stops directly — Saturday vs. Thursday, city vs. city.
Festival sponsorships
Prove the sponsor zone earned its rate card — pass-bys, dwell, and peak windows, not an estimate.
Stadium fan zones
Gameday activations at stadium scale, measured with the same per-zone precision as a single booth.